From the "you just can't make this stuff up" department, in its S-1, the company disclosed:

In July 2019, WE Holdings LLC assigned residual rights related to "we" family trademarks to the Company, which we desired to obtain following our rebranding in early 2019. In consideration of this contribution and in lieu of paying cash, the Company issued to WE Holdings LLC partnership interests in the We Company Partnership with a fair market value of approximately $5.9 million, which was determined pursuant to a third-party appraisal.

Let me translate this legal gibberish for you:

Co-founder and CEO Adam Neumann decided to re-brand WeWork as "The We Company"...
Of course, to do so, the company had to gain legal rights to this new name...
But – surprise! – someone else already owned it...
To get the rights, The We Company paid $5.9 million to WE Holdings LLC...
Which is owned by... wait for it...
Neumann!

Whitney Tilson

>From the "you just can't make this stuff up" department, in
>its S-1, the company disclosed:
>
>In July 2019, WE Holdings LLC assigned residual rights related
>to "we" family trademarks to the Company, which we desired to
>obtain following our rebranding in early 2019. In
>consideration of this contribution and in lieu of paying cash,
>the Company issued to WE Holdings LLC partnership interests in
>the We Company Partnership with a fair market value of
>approximately $5.9 million, which was determined pursuant to a
>third-party appraisal.
>
>Let me translate this legal gibberish for you:
>
>Co-founder and CEO Adam Neumann decided to re-brand WeWork as
>"The We Company"...
>Of course, to do so, the company had to gain legal rights to
>this new name...
>But – surprise! – someone else already owned it...
>To get the rights, The We Company paid $5.9 million to WE
>Holdings LLC...
>Which is owned by... wait for it...
>Neumann!
>
>Whitney Tilson

Ja, das ist die Art AG die die Welt nicht braucht - versuchen wir mal, den dummen Aktionären das Geld aus der Tasche zu ziehen. Banken sollten sowas nicht unterstützen, aber natürlich verdienen sie zu prächtig daran - das System hat seine Schwächen.